Project Name: Jiangnan Joy City Shopping Mall---Giant Diamond Glass LED Facade
Project Location: Wuxi City, Jiangsu Province, China
Product model: NE40 Novoglass LED display
Project area: ＞850㎡ (9150ft²)
Excellent Commercial Performance
Because of the excellent performance of this huge smart glass diamond building, just in the opening day, the shopping mall reached these very exciting numbers: 100K+ customer flow amount, US$ 1.2 million+ sales and 96% brands investment rate.
Previous project site
Project rendering
Project site photos after the installation
Unlimited Visual Impacts Energize The City
This giant diamond-shaped LED media glass building is 30m (98.5ft) high. It’s made of NEXNOVO NE Series NovoGlass LED in 40 x 40mm pixel pitch.Total display area reaches 850㎡ (9150ft²). This mega glass LED display’s appearance is simple but artistical. Combining with the fashionable and magical contents, it brings the unparalleled visual enjoyment.
Huge glass media facade working in the daytime
Huge glass media facade working in the nighttime
As the leading solution provider and manufacturer of transparent led display and glass LED display, when making solutions for this great project, NEXNOVO wanted to have this ‘super diamond’ got rid of the limits of the aluminum profiles so that the whole installation structure could be light, simple and slender, in this way the facade could be very clear and transparent, which quite meet diamond’s features: grace, nature and purity.
Ultra transparent and clear look of the glass LED facade from inside, only facade and its structure could be seen
Perfect Immersive Commercial Space Design
The diamond structures used an exposed frame supported glass LED curtain wall system. The NovoGlass LED panels were connected to the aluminum alloy sub-frames with structural adhesive, and then fixed to the steel keel. The power and control system are hidden within the aluminum alloy structures. This new black-tech material functioned as both conventional glass curtain and media facade. When it’s powered on, the building is a ‘huge diamond-shaped media display’, and when it’s powered off, the building is still itself with the transparent facades. Unlike the conventional LED wall, the transparent glass LED wall never blocks the natural sun light into the building. The glass LED panels of the display are seamlessly integrated with the commercial building, enhancing the aesthetic of the shopping mall building.
The exposed frame supported glass LED curtain wall system
There were many concerns during the solution design stage, including the matching between different angles, the adjustability and adaptability of the different display panel surfaces, waterproof, etc. So the engineers had conducted simulation tests and parametric analysis again and again, to make sure the glass LED curtail wall is stable, strong and safe enough.
Perfect matching between the different facade angles and surfaces
The diamond building’s structure is very complicated, so do its curtain walls, which have many kinds of shapes. So it brought many customizations to the glass LED panels--- 33 kinds of panel shapes, 76 kinds of display structures, 410 NovoGlass LED panels. The shapes included triangles, rhombuses, rectangles, trapezoids, etc. So many challenges in design, production and installation. For better operation, the building facade’s visible area was divided into 9 great sections for NovoGlass LED screen, while the remaining area in blind side was for normal building glass.
Manage the shapes and joints scientifically
Working with the local AV system integrator partner, NEXNOVO provided a turnkey solution from concept design to installation, including hardware (transparent glass LED screen panels and installation accessories), software (content management) and service (solution design, project management, installation, configuration, etc). Also monitored the quality, stability and precision control of the NovoGlass LED panels during production and installation.
We care about every details
Joy City, upgraded with NovoGlass LED display, now became the well known landmark of the city. When it’s mentioned, people would think of the huge digital diamond. The success of this iconic huge project perfectly presented NEXNOVO’s capability in the industry. NEXNOVO, the inventor and manufacturer of transparent LED display, keeps innovating in its key markets by constantly upgrading its technologies and solutions.Its NovoGlass LED display, a revolutionary technology, is bringing the architecture and space design into a new era!
Busy and colorful shopping mall in the evening