Commercial interior design is all about finding creative ways to make the space functional, aesthetically pleasing, attractive, and unforgettable. In this digital world, the integration of high-tech digital elements and aesthetics has become a key driver for innovation, and such innovative design will make it standout.
The 48 sqm of NovoGlass LED screen is located at the hall of the Hangrong Building, which belongs to the Aviation Industry Corporation of China(AVIC). The building is located near the Huangpu River in Pudong, Shanghai, in the center of the World Expo section, with the Mercedes-Benz Performing Arts Center to the north and the China Art Palace to the west. Covering a total construction area of 55,700 square meters, 17 floors above ground and 4 floors below ground,the building is equipped with various functions such as coffee shop, convenience store, canteen, office and business facilities.The screen was integrated into the overall design of the hall. It offers a unique blend of functionality, design and interactivity, transforming static partitions into dynamic, engaging elements. It also enhances the overall experience in this high-end commercial environment, making the passerby and customers feel more immersive.
This beautiful media glass LED partition is not simply a partition, but also serves as a digital display, allowing the client to display vivid contents that can be easily uploaded. Whether it’s displaying advertising, on-time information, promotional content, way-finding information, or more, the screen offers an unparalleled flexibility in content communication and design. Special contents can be created for specific occasions. For example, celebrating events, Christmas holidays, etc.
The transparency of the NovoGlass LED screen is more than 90%. Its high transparency offers a refreshing and ideal solution for hi-tech environments and creates a “WOW” result with the creative use of such technology, ensuring the commercial ads, brand, or message will not only be taken notice of, but also hard to be forgotten.
If viewed from a distance, this 'smart glass' has a similar visual effect as the transparent OLED from LG, but the technology is different. It is a 'sandwich-like' technology--the LED lamps with integrated ICs are well laminated between 2 layers of tempered glass or IGU glass.
Some advantages of NovoGlass LED Screen:
1. Unparalleled Transparency: With transparency over 90%, the screen visual effect will not be only high clear and captivating, but also seamlessly integrated into the environment. It's not just for advertising, it's more about immersive experience and brand image enhancement.
2. Versatility: NovoGlass LED screens can be installed anywhere that glass could be used-- from building facades to interior windows, from retail store front windows to corporate lobbies, from outdoor barriers to interior partition... This opens up a lot of possibilities for architectural design, advertisement and customer experience design.
3. Safety: Believe this is the most crucial concern for any industrial material. Unlike the other LED screens, NovoGlass LED screen's LED lamps with integrated ICs are well protected by the tempered glass, safe from intentionally or unintentionally touching or striking.
The NovoGlass LED screen for this project is not only a transparent digital display product, but also a good example of the fusion of technology and design in commercial spaces. More and more successfully implemented cases have been proved that NovoGlass LED screens are playing a significant role in reshaping the future of commercial design, especially for high-end buildings and hospitality.
