Transforming The Beach Hotel's Facade Into A Mesmerizing Video Wall

Product model: NE series
Screen Size: 226㎡
Project Location: Spain
Project Time: 2023

Tenerife, located in the Atlantic Ocean near the coast of Africa, is the largest of the seven islands in the Canary Islands in Spain. It is also the most populous island in Spain. The Princess Inspire Tenerife, a 4-star hotel in Costa Adeje, 250 metres away from Fañabé Beach, one of the most popular beaches in South Tenerife, boasts a unique architecture reminiscent of that of a Greek temple, with sumptuous columns, a gigantic Baroque staircase, shiny marble floors and a breath-taking glass facade at the entrance hall.

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With the professional cooperation of NewMedia, a leading producer of audiovisual events that challenges the limits of imagination and technology delivering entertaining, experiences and communication for clients around the world, our glass LED, a smart and intelligent glass with function of displaying dynamic content, was successfully installed behind the existing facade glass, making it a breath-taking media media glass facade!

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The customized oversized LED glass perfectly matches the 14-meter-large-span lobby main window and the glass curtain wall of 6 side windows, which not only ensures the original lighting effect, but also shows the technological sense of modern architecture.

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With the successful installation for Princess Inspire Tenerife, glass LED screens, the state-of-art displaying technology, strongly proved that this smart glass can significantly enhance the brand image of high-end hotels in several ways:

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Visual Impact: Glass LED screens provide a visually stunning display that can showcase the hotel's brand, logo, and promotional content in high resolution. This creates an immediate and lasting impression on guests and passersby, reinforcing the hotel's luxury image.

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Customization and Flexibility: These screens allow for easy customization of content, enabling hotels to update promotions, events, and messages instantly. This flexibility ensures that the hotel's communication is always fresh and relevant, reflecting a dynamic and forward-thinking brand.

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Architectural Integration: Glass LED screens can be seamlessly integrated into the hotel's architecture, such as in lobby walls, elevator shafts, or exterior facades. This integration enhances the hotel's aesthetic appeal and creates a cohesive brand identity that is both modern and sophisticated.

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Sustainability: LED technology is energy-efficient, which aligns with the growing emphasis on sustainability in the hospitality industry. High-end hotels can promote their environmental responsibility by incorporating glass LED screens into their operations.

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Social Media and Marketing: The unique and engaging content displayed on glass LED screens can encourage guests to share their experiences on social media. This user-generated content serves as free marketing and helps to build a strong online presence for the hotel.

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Exclusivity and Prestige: The use of cutting-edge glass LED technology itself can convey a sense of exclusivity and prestige. High-end hotels that incorporate these screens are seen as leaders in the industry, attracting discerning guests who appreciate luxury and innovation


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By leveraging the capabilities of glass LED screens, high-end hotels can effectively communicate their brand values, enhance guest experiences, and differentiate themselves in a competitive market






Reference Projects